I specialize in distilling complex information into clear, actionable strategies. I've sat in every seat at the table (sales, marketing, buyer, market research), which helps me better understand the real business need, quickly translate it into project objectives, and then deliver relevant insights and recommendations.

Data alone doesn’t drive decisions—stories do. That’s why I focus on making numbers meaningful, delivering insights that are both compelling and practical. Every project is a fresh challenge, and I tailor my approach to meet the objectives. I especially love when we can pair statistically significant data with the consumer’s voice—giving the numbers real depth and context.

Methodologies: Each project is unique

Quantitative

Leverage statistically significant data to inform product, consumer, and brand strategies. I will design and field custom surveys, then distill the results into insights.

I love data—especially when it transforms from a sea of numbers into meaningful, impactful stories.

Qualitative

Sometimes, you just need to talk to people! Conversations add depth and uncover insights that surveys may miss.

Did you know eSports gamers get cold hands during play? A survey didn't reveal this top concern, but a conversation with gamers did. That is the power of qualitative research: discovering what you didn't even think to ask!

Quant + Qual

Some projects benefit from a blend of both. This could mean using AI and other tools to scale qualitative conversations into a quasi-quantitative study.

Or, it might involve a comprehensive approach that combines deep qualitative insights with robust quantitative data for a fuller picture.

How can I help you?

Every business challenge is unique, and the right approach depends on your specific goals. Here are some project objectives we could tackle together.

Innovation Concepts: You have new ideas, but you need help to understand their viability in the market. I will design custom research to provide actionable insights on innovation ideas.

Product Testing: You've developed some great new products. Its time to test them with consumers! Insights provided will help adjust the design, plan inventory, improve product communication, and enhance sales presentations.

Brand Awareness: You might need an ongoing tracker to track your brand health, or you need to dig deeper into your brand ethos in the market. I can design research to give you insights into your brand's position.

Packaging or Logo testing: Packaging cannot be ignored. Let's test packaging or logos (or any asset!) to ensure messaging is meeting consumer needs.

Consumer pain points: Digging deep into consumer pain points for your category can lead to innovation, marketing adjustments, and understanding category disruptions.

Category Analysis and Insights: It takes time to dig into the excess data available and find the opportunities for the category, retailer, and/or brand. Let me do the heavy lifting for you so you can create strategies based on the insights.

Shopper Insights: What sets your product apart on a retailer shelf? Understand the shopper's view of a retailer's experience and how your brand fits.

I know the key audiences and will develop deliverables ready to impress.

Executive Summaries that are Board-room ready
Impactful sales slides, ready to integrate into presentations
Detailed reports for data digestion
Data files for future reference
Workshop Meetings to facilitate activation

The Proposal Process

Project request

Let's chat to better understand your needs and priorities. Bring me your business challenges and questions and I'll design the analysis to get you there.

Proposal

I'll provide a proposal with timeline, cost, and methodology. We'll work together to fine tune to ensure the project meets your needs

Contract sign and Kickoff

A simple contract will be signed and project kick off scheduled.

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