Golf has been gamified and modernized by new innovators in entertainment (Tomorrows Golf League, Simulators, etc) and apparel (Waggle, Good Good Golf, Bad Birdie, etc).  Has this driven higher golf participation rates?

Plink!'s innovative hydration tablets add fizz and hydration to your water, but the mass retail buyer wasn't convinced.  

We engaged with consumers to understand their views on the category and noted Target was under-serving the "everyday" hydration end use.  Plink!'s fizzy tablets had strong purchase interest and met this consumer need while also being innovative and fun.